Wexing Ford

Wexing Ford

Assistant Professor
College Of Business
Business
Main Campus-CAB Room 434C

210-784-2309   |wmford@tamusa.edu

View Curriculum Vitae


Dr. Weixing Ford is an assistant professor of marketing in College of Business. She has received numerous teaching awards for her teaching excellence and pedagogical innovations at the college, university and national level. Dr. Ford is enthusiastic about conducting experiential learning in her class, having her students successfully completed over 20 consulting projects in the past few years for 19 business partners such as HEB, Boy Scout of America, New Frontiers Charter School, Elequa, the Habitat for Humanity, etc. Her students’ consulting success has received attention and appraise from the San Antonio business community. Dr. Ford (with her collaborators) has been awarded with two A&M–SA Inaugural University Strategic Planning Seed Funds for her proposal on “Jaguar Business Consulting Lab” as well as a research collaboration on “social media and digital marketing”.  Dr. Ford has been frequently invited as guest speaker/lecturer internationally as well as to the local community. She was both the winner of the “Dr. Cynthia Teniente-Matson Award” for her contributions to the University mission and the winner of the “Dr. Maria Hernandez Ferrier Award” for her dedications to the students. Dr. Ford also received Texas A & M University -San Antonio's Distinguished Faculty Teaching Award. Dr. Ford received her doctoral training in marketing at the University of Houston on consumer behavior as well as Washington University in St. Louis on analytical modeling. Her research has been published on the Journal of Consumer Behaviour, Economics Letters, International Review of Economics and Finance, International Journal of Logistics, Journal of Education Advancement and Marketing, etc. Weixing would like to attribute her achievements to her beloved late husband Larry L. Ford, whose love gives her strength to carry on and thrive.

Courses Teaching

Subject Number Section Description Term Syllabus
MKTG 3340 600 Consumer Behavior Spring 2022 Syllabi
MKTG 5361 600 Seminar in Marketing Spring 2022 Syllabi
MKTG 5362 600 Applied Buyer Behavior Spring 2022 Syllabi