About La Barra
La Barra is a media venture founded by Mike Berland — the Momentum Master — built on storytelling, conversation, and commentary at the intersection of sports, entertainment, culture, and AI-driven brand intelligence. We're building a new category from the ground up, and we're looking for curious, ambitious interns who want to be part of it.
The Role
This isn't a coffee-and-spreadsheet internship. We're looking for Brand Scientist Interns who are genuinely excited about AI, eager to learn by doing, and ready to contribute real work from day one. You'll support brand perception research, help build client-ready deliverables, and get hands-on experience with cutting-edge AI tools including Claude and Profound. You'll work closely with Mike and the team onsite in New York, NY.
What You'll Be Doing:
• Supporting brand perception audits — monitoring conversation volume, sentiment, and trends across Instagram, TikTok, Reddit, and beyond
• Assisting with LLM/AI brand presence audits using Profound — learning how large language models describe and rank brands relative to competitors
• Helping synthesize findings into clean, insight-forward slide decks for sophisticated business audiences
• Using Claude and other AI tools to support research, surface patterns, and accelerate delivery
• Keeping projects organized and supporting multiple workstreams simultaneously
• Learning and contributing to the proprietary methodologies we're building at La Barra
What We're Looking For:
• Genuine curiosity about AI — you've played with Claude or similar tools and want to push what they can do
• Strong writing and communication skills — you can turn information into a clear, compelling narrative
• Detail-oriented and organized — you can manage tasks and deadlines without being chased
• Eager to learn and not afraid to ask questions or try new tools
• Experience in social media, marketing, consumer insights, or related coursework is a plus
• Familiarity with Talkwalker, Profound, or similar platforms is a bonus, but not required
What Makes This Opportunity Different:
You won't be filing papers or sitting in on meetings you don't belong in. You'll be doing real work alongside a founder who has spent decades at the frontier of brand intelligence and public opinion research. This is a rare chance to learn what brand intelligence looks like in the age of AI — from the inside, on your own schedule.
Compensation:
$17 per hour
