This is a remote position.
The Performance Marketing Manager Intern will support the execution and optimization of direct-to-consumer (DTC) performance marketing campaigns across paid social channels. This internship is designed to provide hands-on experience in digital advertising, creative testing, and conversion optimization while learning from a high-performing marketing team. The ideal candidate is eager to learn, data-driven, and passionate about digital marketing and eCommerce growth. Prior DTC experience is not required, but is a plus.
Key Responsibilities
• Assist in planning, launching, and monitoring paid social campaigns on Meta (Facebook, Instagram) and TikTok.
• Support in analyzing campaign data and preparing performance reports.
• Collaborate with creative teams to brainstorm and test new ad creatives and messaging.
• Help implement A/B tests for ad creatives, copy, and landing pages.
• Participate in conversion rate optimization (CRO) initiatives by tracking and documenting test results.
• Assist in creating and maintaining Standard Operating Procedures (SOPs) related to campaign management and reporting.
• Support the integration of email marketing campaigns with paid strategies.
• Conduct research on industry trends, competitors, and best practices in digital advertising.
• Contribute ideas for process improvement and creative innovation within the marketing team.
• Maintain a proactive learning approach to stay updated on the latest trends in performance marketing.
Learning Opportunities
• Gain hands-on experience managing real paid social campaigns.
• Learn how to analyze campaign performance and identify optimization opportunities.
• Exposure to creative strategy, media buying, and CRO processes.
• Work closely with seasoned marketers and gain mentorship from the Performance Marketing leadership team.
• Understand how paid and organic marketing work together in a DTC environment.
Requirements
• DTC experience is a huge plus but not required.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Comfortable working with data and basic performance metrics (CTR, CPC, ROAS, etc.).
• Basic understanding of paid social platforms (Meta Ads, TikTok Ads) is a plus.
• Creative thinker with a willingness to test and learn.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• A dual monitor setup is required (at least 8GB of RAM).
• Must have at least 25 MBPS internet speed.
Benefits
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement
