Job Description
BLK RVA & OutRVA Community Engagement Internship
Overview
The Richmond Region Tourism Foundation is seeking a dynamic and reliable intern to support its BLK RVA and OutRVA community-focused initiatives. This combined internship provides a unique opportunity to engage deeply with Richmond’s diverse cultural landscape, support historically underrepresented communities, and develop marketing, outreach, and organizational skills through hands-on experience.
The internship will run from May through August and is designed as a part-time opportunity, with an expected schedule of 25 to 29 hours per week. Compensation is $15 per hour. The role follows a hybrid work model, combining in-office work, remote responsibilities, and in-person visits throughout the Richmond region, including seven jurisdictions.
Key Responsibilities
The intern will assist in advancing the missions of both the BLK RVA and OutRVA programs. Duties will include but are not limited to:
Organizational Engagement
• Learn the mission and initiatives of the Richmond Region Tourism Foundation, including both BLK RVA and OutRVA programs
• Attend a Richmond Region Tourism “I Am Tourism” Ambassador (IAT) class: IAT RVA
• Participate in:
• All BLK RVA Advisory Committee and Subcommittee Meetings (when necessary)
• All OutRVA Advisory Committee and Subcommittee Meetings (when necessary)
• Internal content planning meetings with vendors and RRT marketing team
Community Engagement & Business Outreach
• Set up and conduct weekly calls or in-person visits with both Black-owned and LGBTQIA+-owned businesses across the Richmond Region’s seven jurisdictions:
• City of Richmond
• City of Colonial Heights
• Town of Ashland
• Counties of Chesterfield, Hanover, Henrico, and New Kent
• Distribute BLK RVA and OutRVA-branded promotional materials (stickers, posters, etc.) via mail and in-person
• Represent both brands at virtual and in-person community meetings and events
• Promote both initiatives through word-of-mouth, grassroots outreach, and digital marketing techniques
Marketing & Communications
• Collaborate with BLK RVA and OutRVA businesses and their respective external marketing firms
• Assist with updates to both campaign websites and regional event calendars
• Upload events to Richmond Region Tourism, BLK RVA, and OutRVA calendars
• Attend and support campaign-sponsored events including:
• Transporting promotional materials
• Setting up branded booths/tents
• Create engaging social media content, especially Instagram Reels (experience highly recommended)
• Scout local events relevant to both campaigns for potential inclusion on calendars and promotional outreach
Administrative Support
• Provide general administrative assistance to Community Relations and Diversity Program Manager related to both programs as needed
Qualifications
Applicants must meet the following requirements:
• Must be 21 years of age or older
• Must have a valid driver’s license and access to reliable transportation (DMV motor vehicle and background check will be performed)
• Must be able to lift up to 60 pounds unassisted
• Must have access to a personal laptop computer (tablets are not acceptable); Office 365 account and RRT email address will be provided
• Experience with creating IG REELS and content highly recommended
Company Description
Richmond Region Tourism is the Region's primary destination marketing organization. Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism. The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.
Mission
Share a passion for the Richmond Region with the world.
Vision
As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.
About Us
As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play.
We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region.
We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience.
We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.
We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation.
We do all of this through a lens of diversity, equity and inclusion.
Values
At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all.
• Passion: Intense enthusiasm for our community and its people
• Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region
• Integrity: Dynamic culture built upon trust, honesty, and credibility
• Innovation: Leading-edge work that is rooted in creativity and transformational for the Region
• Stewardship: Ambassadors of our destination’s development, image and reputation
• Courage: Doing the right thing and upholding our values
More information: https://www.visitrichmondva.com/partners/about/employment/
Benefits
• Paid Parking
• Direct Deposit
• Flexible Work Hours
• Dress for your Day Flexibility
• Staff Engagement Outings
