Dr. Arne Baruca currently holds the position of Chair of the Management and Marketing department at the College of Business. He is an Associate Professor of Marketing and has been with Texas A&M University-San Antonio since 2015. Dr. Baruca earned his Ph.D. in Business Administration with a focus on Marketing from the University of Texas-Pan American in 2012. Before his tenure at Texas A&M-San Antonio, he served as an Assistant Professor at the Jack Welch College of Business at Sacred Heart University in Connecticut.

Dr. Baruca s primary research interests include branding, sports marketing, and marketing education. He is also deeply engaged in research related to the entertainment industry and international marketing. His work has been featured in several marketing journals, and he has presented at various prestigious conferences, including the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, and the Sports Marketing Association.

Originally from Slovenia, Dr. Baruca spent nearly a decade working internationally in industries such as telemarketing, banking, and automotive before transitioning to academia.