Dr. Weixing Ford is an associate professor of marketing in College of Business. She has received numerous teaching awards for her teaching excellence and pedagogical innovations at the college, university and national level. Dr. Ford is enthusiastic about conducting experiential learning in her class, having her students successfully completed over 40 consulting projects in the past few years for more than 30 business partners such as Haleon, ADT, HEB, Acosta, YMCA, Boy Scout of America, New Frontiers Charter School, Elequa, the Habitat for Humanity, etc. Her students’ consulting success has received attention and appraise from the San Antonio business community. Dr. Ford has been awarded with two A&M–SA Inaugural University Strategic Planning Seed Funds for her proposal on “Jaguar Business Consulting Lab” as well as a research collaboration on “social media and digital marketing”.  Dr. Ford has been frequently invited as guest speaker/lecturer internationally as well as to the local community. She was both the winner of the “Dr. Cynthia Teniente-Matson Award” for her contributions to the University mission and the winner of the “Dr. Maria Hernandez Ferrier Award” for her dedications to the students. Dr. Ford also received Texas A & M University -San Antonios Distinguished Faculty Teaching Award. Dr. Ford received her PhD degree at the University of Houston. Her research has been published on the Journal of Consumer Behaviour, Economics Letters, International Review of Economics and Finance, International Journal of Logistics, Journal of Education Advancement and Marketing, etc. Weixing would like to attribute her achievements to her beloved late husband Larry L. Ford, whose love gives her strength to carry on and thrive.